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Top Digital Marketing Careers and Earning Potential

As digital media has become more prevalent in our everyday lives, companies have evolved their marketing strategies to thoughtfully connect with audiences across multiple platforms. Discover six of the most rewarding careers in digital marketing from Mount Vernon Nazarene University.

1. SEO Specialist

Search engine optimization (SEO) specialists help businesses rank highly in online search results and receive the maximum amount of traffic to their websites. SEO specialists help businesses meet these goals by conducting keyword research, drafting content strategies, and performing other tasks that help draw their target audience to their website.

Part of the job involves staying up-to-date on fluctuating search engine algorithms, identifying areas for improvement, and crafting strategies that translate to a consistent return on investment. They also should have a working knowledge of the latest tracking tools available and relevant metrics to measure the success of their efforts.

2. Content Strategist

Content strategists create content that resonates with target audiences and ultimately helps advance company goals. They support digital marketing efforts in several ways, from writing SEO-friendly content to organizing and sharing finished material. Depending on the specific needs of the company, content strategists may coordinate writing teams, manage editorial calendars, conduct analytics, and design engaging videos.

Since content strategists work with a wide variety of clients, they must be able to adapt content for multiple channels and understand how each individual piece fits into a broader marketing plan. They also need strong business communication skills to manage SEO teams and coordinate projects.

3. Digital Marketing Manager

If you have years of experience as a digital marketer, you may progress to a digital marketing management position. These managers develop detailed plans and timeframes for digital campaigns. They display a strong understanding of strategic planning, team collaboration, and financial trends. Digital marketing managers must also delegate tasks and communicate effectively with employees to ensure the success of each campaign.

4. Email Marketing Specialist

These specialists use email to drive business. They run campaigns, conduct public relations (PR) duties, and manage large databases that contain customer data. As email is one of the primary forms of marketing for many companies, these specialists often work closely with digital marketing teams and content strategists to develop targeted campaigns and generate leads. Effective email messaging requires persuasive communication, making strong writing and editing skills necessary.

5. Social Media Manager

Social media managers facilitate communication between a business and its customers across several platforms, such as Twitter, Instagram, and LinkedIn. They identify the most ideal platforms for the company, develop strategies to engage and increase social media followers, and use analytics to determine how customers connect with brands. This position also involves working closely with ad managers, designers, and content teams to develop projects that attract target audiences.

6. User Experience Designer  

User Experience (UX) designers oversee website development and digital marketing applications from beginning to end. They consider the entire marketing experience, from generating leads to enhancing sales. Depending on their background in technology, UX designers may focus on the functionality or visual aspects of the company’s digital services.

UX designers are also concerned with appealing to target audiences. They develop a firm understanding of human behavior to engage customers through web pages, apps, and products. Their strategy encourages consumers to follow through with purchases and become repeat customers.

Earning Potential for Digital Marketing Jobs

The career opportunities for individuals with a digital marketing degree are vast and varied. Your earning potential depends on your experience in the field and the core responsibilities you have at the company.

According to the U.S. Bureau of Labor Statistics (BLS), managers received an average annual salary of $142,170 in 2020. The highest-paid marketing managers work in science, technology, finance, insurance, and manufacturing. Individuals who work on the communications side earned a median wage of $62,810 in the same year. On average, public relations professionals who work in private businesses, government organizations, and advertising earn a higher salary.

Begin Your Digital Marketing Career with MVNU

Working students can explore a broad spectrum of career paths with a digital marketing degree, but it can be challenging to find time to continue their education. At MVNU, we help working adults achieve their academic goals while balancing work, family, and other responsibilities through online degree programs. Our Bachelor of Digital Marketing program provides the skills students need to pursue global opportunities in marketing, from SEO to social media management.

If you would like to learn how to get a job in digital marketing, request more information about our degree program today.
Want to see how earning potential rises with each education level? Check out our infographic